Employee profile: Dale Rosier

Dale Rosier

After visiting with Dale Rosier for any length of time, you will walk away with two clear messages about what motivates him: service to community and devotion to family.

Dale Rosier is the Vice President of Personal Banking at Grand Rapids State Bank, a promotion he received in 2008.  He had worked his way through a variety of positions here at GRSB, and this opportunity was one he did not want to pass up.  For Dale, however, the opportunity meant having to make a hard choice.  As Chief of the Grand Rapids Fire Department at the time, he was at the top of his game.  He had worked his way to a position of respect and leadership among a group of volunteer peers.

“I wasn’t told by anyone that I had to choose,” Dale explained, “but I wanted to send a signal to GRSB and our customers that I was ‘all in;’ that I was going to make a commitment to lead the personal lending team.  If I attempted to fill both roles, I was worried I might let down the fire department, the bank or both, I wasn’t going to let that happen.”

Dale grew up in Crosby-Ironton, a twin-village community of 3,000 people roughly 70 miles southwest of Grand Rapids.  He moved to Grand Rapids in 1983 to work in retail management for a national chain retail company.  After 13 years, he left to become a co-owner of Pizza Works, a local restaurant he and a partner managed for several years. 

“Our partnership worked, and that may be rare,” said Dale.  “The restaurant business is a lot of work.  There was an opening at GRSB, and my experience in retail management and then managing and co-owning a business gave me the credentials to apply. GRSB hired me to be the compliance officer and a lender in 1998.”

Dale has “thoroughly enjoyed” the past 15 years here at GRSB.  “Grand Rapids State Bank has been a bank focused on helping families and businesses thrive, and that appeals to me.  For 99 years, this organization has been dedicated to serving the community.  Large corporate banks are lacking in this mindset, and I believe that I wouldn’t have taken this job if it were a corporate bank.”

Dale’s commitment to community service pre-dates his tenure at GRSB.  He was hired by the City of Grand Rapids as a fighter for the Grand Rapids Fire Department in 1990, and he worked his way through a variety of leadership ranks before being appointed Fire Chief in 2005. 

“From an early age I had this desire to be a fireman,” said Dale.  “It was an opportunity for me to help out others in need, provide a service to my community, and maybe one day—just one day— make a positive difference in someone’s life.  It was a successful tenure.”

Dale retired from the department in 2010 and has retained many good friends in the department.  “I focused on managing that group as a team,” Dale continued.  “In moments of stress, it’s important to be able to trust one another.  I tried to instill that as a leader and manager.”

His experience in incident command serves the bank well.  Dale is the bank’s security officer, and strategies and tactics training in the fire department definitely enhanced his ability to manage security incidents at GRSB. 

“It is a simple format of strategizing and implementing the best tactics to minimize and diminish the incident, and this is all part of managing and directing people to get the task done,” Dale explained.

Dale’s commitment for community service was redirected to the Itasca County Family YMCA after he left the fire department.  He was elected to serve on the YMCA board of directors in 2011 and is currently Vice President of the board. He has been a member of the Y for nearly 20 years, and he likes the family-orientation of the Y’s mission.

Devotion to family is another key element of Dale’s life. He married his high school sweetheart, Peggy; she currently works at Dr. Peder Gaalaas’ orthodontic practice. Peggy, ironically, had a career in banking when she and Dale moved to Grand Rapids in 1983: she worked as executive assistant for Steve Shaler and Ken Lundgren at First Federal Savings and Loan. 

Peggy and Dale have three adult children.  Danielle is a registered nurse with the Mayo Clinic Health Systems; she and her husband, Sam, live in Eau Claire, Wisconsin.  Paul, the middle child, is a new police officer for the City of Brainerd, while youngest daughter, Kerissa, will be a second-year student at Bemidji State University. 

Like many others in this area, Dale is an avid outdoorsman.  His passion is fishing, camping and hunting for elk and white-tailed deer.  He’s also handy enough around the house that he considers “family projects” one of his hobbies, too.

“I like to think that when customers walk through the door, they see me as a friend and neighbor,” explained Dale.  “I hope they’re thinking they are just like me, and that they can build a trust relationship with me as they get help with their financial needs. 

“We are all about service to the community here at GRSB,” Dale added, “and I lead my life inside and outside the bank in that way.”

rosier family

Dale and Peggy's children: Kerissa, Paul and Danielle.

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